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Digital Marketing

All things Digital Marketing that I have learned in my digital marketing class at the University of Michigan Dearborn that I hope to share with the world.

Latest from the Blog

Google Ads – Display Advertising

Google Ads was a main topic I discussed in my last blog post linked here if you missed it. I discussed Paid Search, what is it, and how it is used with Google Ads. Display Advertising is similar and difference (hence the two separate blog posts about it.) The Google Display Network is designed to…

Google Ads- Paid Search

The term “Google Ads’” can be quite simple, as it was made by Google where advertisers bid to display short advertisements, service offerings, product listings, or videos to web users. When deciding what search terms you want to target, you need to take the following a dew things into consideration: Whether it’s relevant to your…

Michigan SEO Topics & Workflows

SEO (Search Engine Optimization) is the process of improving quantity and quality of website traffic to a site/page by search engines. “It is the process of improving your website to increase its visibility for relevant searches,” according to Search Engine Land. SEO also traffic instead of direct or paid traffic. The two types of traffic…

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