Google Ads – Display Advertising

Google Ads was a main topic I discussed in my last blog post linked here if you missed it. I discussed Paid Search, what is it, and how it is used with Google Ads. Display Advertising is similar and difference (hence the two separate blog posts about it.) The Google Display Network is designed toContinue reading “Google Ads – Display Advertising”

Google Ads- Paid Search

The term “Google Ads’” can be quite simple, as it was made by Google where advertisers bid to display short advertisements, service offerings, product listings, or videos to web users. When deciding what search terms you want to target, you need to take the following a dew things into consideration: Whether it’s relevant to yourContinue reading “Google Ads- Paid Search”

Michigan SEO Topics & Workflows

SEO (Search Engine Optimization) is the process of improving quantity and quality of website traffic to a site/page by search engines. “It is the process of improving your website to increase its visibility for relevant searches,” according to Search Engine Land. SEO also traffic instead of direct or paid traffic. The two types of trafficContinue reading “Michigan SEO Topics & Workflows”

OnSite SEO

“OnSite SEO” is the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines. It helps search engines understand what users see if they visited a page so that search engines can dependably serve up what visitors would consider high-quality content about specific keywords. MOZContinue reading “OnSite SEO”

OffSite SEO

The term “OffSite SEO” can be confusing at first, but I am here to break it down. “Off-Site SEO” refers to all things that you and others act upon away from your website to higher the ranking of a page via search engines. Also considered as “OffPage SEO”, OffSite SEO refers to actions that areContinue reading “OffSite SEO”

Ford Keywords

Regarding my last blog post, I discussed what keywords are and how they are helpful to businesses. Here, I will be discussing the keyword project I did for class and what I took away from it. I did a keyword project about Keyword ads, specifying on “Ford” keywords on Ford.com. With my gatherings, I foundContinue reading “Ford Keywords”

Keywords

Keywords are exactly what you think they are when it comes to digital marketing. Consumers use keywords to define information, product, or service they are looking for. Keywords model a consumers search behavior. Think about when you Google search something that you’d like to purchase, think about purchasing, or even just want to know about.Continue reading “Keywords”

What is Digital Marketing?

The main question I get when I tell people I am majoring in digital marketing is “what’s that?” People hear the “digital” part and think it is a lot more complicated than it actually is. For those majoring in it as well, I feel your pain in thoroughly trying to explain it, but for thoseContinue reading “What is Digital Marketing?”

Create your website with WordPress.com
Get started