Keywords

Keywords are exactly what you think they are when it comes to digital marketing. Consumers use keywords to define information, product, or service they are looking for. Keywords model a consumers search behavior. Think about when you Google search something that you’d like to purchase, think about purchasing, or even just want to know about.Continue reading “Keywords”

What is Digital Marketing?

The main question I get when I tell people I am majoring in digital marketing is “what’s that?” People hear the “digital” part and think it is a lot more complicated than it actually is. For those majoring in it as well, I feel your pain in thoroughly trying to explain it, but for thoseContinue reading “What is Digital Marketing?”

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